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Dlaczego odświeżyliśmy nową stronę Tango?
W Agencji Brandingowej Tango od 25 lat tworzymy nowe marki i odświeżamy już istniejące. Jesteśmy kreatywni, tworzymy nietuzinkowe rozwiązania dla naszych klientów, ciągle poszukujemy nowych trendów oraz inspiracji.
Competition for the Tesco
Win in the competition for the Tesco chain – Monster Kids line for children. Projects on the Polish, Czech, Slovak, Hungarian and British markets.
3D technologies in packaging design – „Web Center”
Investments in Esco’s WebCenter systems for online communication with customers and Studio for prototyping 3D packaging.
Rebranding of the POSTI brand
The Tango agency won the competition for a comprehensive rebranding of the POSTI brand, present on the Polish tea market for 60 years.
The changes included brand logotype, product packaging, visual identification and promotional materials. The changes were aimed at refreshing the brand image, and the new, consistent and attractive graphic design is a distinguishing feature in the tea segment.
All elements prepared by us are distinguished by high coherence, strong red panel and white logo with a characteristic tea bubble.
The new version of POSTI products are on sale from 1/10/2015. We invite you to taste and evaluate new packaging.
The new version of POSTI teas are also improved recipes, carefully composed by the POSTI kipper.
We were on a DRUPIE. It is the most important specialist exhibition event in the world for the printing and paper industry.
We saw technical innovations in packaging design, mockup and production, and became familiar with market trends.
We purchased modern packaging visualization and proofing software on Drupa.
We lectured between the client and flexography – Innovation in packaging design. The task of a modern agency is marketing, packaging creation, dtp process and prototyping, necessary for the client to make a decision about choosing a project. The advantages of an innovative advertising agency are creativity supported by modern software, on-line communication with clients, prototyping future packaging and dtp. In the lecture, we discussed the packaging design process, highlighting the importance of packaging visualization. The client receives ready conceptual designs via the internet platform. It enables the transmission of tips, information, corrections and acceptance with registration of all activities. The customer can apply patches online and view his future product on the store shelf.
We took part in a volleyball match – win !!!
In the December issue of Packaging magazine in the article „Among sketches and projects” we supported the article with our image.
The author of the article discusses the difficult art of packaging design, and we as a branding agency can agree with her opinion.
Currently, packaging presents many challenges for graphic designers. The packaging must protect the product against damage, be functional, ecological, must be in line with current trends, be visible on the shelf and in addition be better than the competition.
Tango Agency has been successfully operating in the area of packaging design and prototyping for many years. It meets the assumptions of customers in accordance with the difficult art of design, and additionally knows what is fashionable and what is passe.
“Millennial” is a word that has been used everywhere over the last few years. This specific social group has become the target of marketing specialists and a hard nut to crack for advertising campaign creators. Why? Because millennials are not fond of possessing things and do not feel the need to buy. So is it possible to reach them with packaging?
Anything new in the printing industry?
The printing industry in Poland and abroad is influenced by ever new trends, which affect both the purchasing decisions of consumers and the directions followed by companies operating in the industry. The recent Art of Color conference, in which we took part, demonstrated that what is in fashion now is environmental care, savings and comfort of usage. During the event, the trend was called ECO3 for short, that is Ecology, Economy and Extracomfort.