We rebranded the „SAMSMAK” brand, which includes soups and pasta dishes in attractive Polish flavors in a modern version.

Range of activities:

  • brand rebranding
  • creating packaging

The former conspicuously red layout has been simplified and gained a more delicate character.

We rebranded “SAMSMAK”, which offers a modern version of attractive Polish soups and pastas. The white background, strong brand, a bunch of vegetables and a tasteful photo of the day fill the whole of the packaging. The graphic design has been adapted both to bags and to cups. The cup is complemented by a vivid vegetable-green lid with the slogan: “SAMSMAK Z przyjemnością” [“SAMSMAK with pleasure”].