Smooth Ice is a brand-new ice cream product for anyone looking for great flavours and healthy alternatives to traditional ice cream.

Range of activities:

  • Graphic creation
  • Packaging for the new Smooth Ice product line

We focused on simplicity and realistic graphics

We opted for simplicity and realistic graphic elements, while the design conveys minimalism. We proposed a white background which forms a perfect base and adds lightness. Additionally, the selected font adds a slight teenage and cheerful touch to the whole design. A realistic way of presenting fruit that evokes holidays will entice everyone!

Macro photos were taken to expose the extraordinary fruit taste and evoke the pleasant feelings of hot summer days.