Tarczyński has been the leader on the kabanos sausage market for years. The company has maintained its position and has been dynamically developing mainly thanks to a modern line of kabanos and other sausages. The objective of Tango Agency was to create one product series titled “EXTRA” that covered a group of traditional Extra kabanos and traditional Extra dry sausages under one consistent design.
Scope of activity:
- Relaunch of packaging
- Creation of a premium product – creation of one product series titled “EXTRA” and traditional Extra dry sausages under one consistent design.
We wanted to create a new quality for the product line.
The Client wanted to improve the sales of the product range which formed the foundation of the Tarczyński brand. Therefore, when designing the new packaging, we wanted to keep the common communication features for Extra kabanos and sausages. The change of design was carefully conducted so that consumers could still recognise the same products but in more attractive packaging. We managed to emphasise the interplay between the drying process, taste intensity, and meat content of the products.