The task was to create a brand and creation for the new product category „dried fish snacks”, as well as create a functional packaging that would allow the easy display of goods in the impulse products section.
Range of activities:
- creation of the Fish Snack brand
- developing product line graphics
- packaging for the die for a new product that can be easily displayed on a stand
The goal was to communicate a new product - a healthy fish snack
The main emphasis in the design was put on the color codes, blue and beige, which are assigned to the category of fish and marine products. We have distinguished flavors with color applets. We wanted to inform the client that dried fish can be a healthy snack that is tasty and suitable for a social event. The products are naturally dried and come in several flavors.