Tango advertising agency at the International Packaging Innovations Fair
On 17–18 April, the 10th International Trade Fair Packaging Innovations took place in Warsaw. Our Company was one of the exhibitors, and due to the 10th anniversary of the trade fair, we prepared a remarkable stand, which met with the visitors’ enthusiasm.
The anniversary has turned the fair into a remarkable event. As usual, the fair was visited by several thousand people, both professionals and non-professionals who are interested in packaging. Many of them were drawn to our stand specifically prepared for this event and whose main motifs were carton and nature. We created our stand from scratch and used this opportunity to demonstrate our skills. Our designers showed off their creativity, our technicians presented their handicraft, and our technical capabilities were demonstrated with a Kongsberg plotter. We use this machine to prepare mock-ups, which are models that allow us to see the final version of packaging – but more about this topic in one of our future articles, so follow our site! The visitors could sit with us on carton stools made by us and, judging by the number of people, we believe the stools were very comfortable. The stools came with matching tables, where anyone could drink coffee with us. The carton walls of our stand were decorated with green apples that referred to the colours of our corporate identity and that brought freshness and nature to mind.
This exceptional form of exhibition allowed us to present what we do at Tango on a daily basis – labels, carton packaging for loose products, bags, and stickers. Everything was presented on carton shelves. Moreover, we showed some of our mock-ups. Because of our rich portfolio, we were able to prove to potential clients that at Tango we can quickly prepare a packaging design and, therefore, to visualise what it will look like in customers’ hands and on store shelves. Also, we compared our mock-ups with the final result – a market product. The result surprised even the professionals who came to visit us.
One of the most interesting stands at the fair, many interesting talks, dozens of new contacts and handshakes – this is more than an apt summary of the 10th Packaging Innovations fair. We returned to Warsaw with fresh energy, motivation, and hope that such a positive reception of our company will bring many interesting projects.
Take a look at our photos on Facebook.