On 17–18 April, the 10th International Trade Fair Packaging Innovations took place in Warsaw. Our Company was one of the exhibitors, and due to the 10th anniversary of the trade fair, we prepared a remarkable stand, which met with the visitors’ enthusiasm.
How often do you manage to recognize a product from a distance of a few meters only on the basis of the packaging or logo? Do you ever guess whether the company is new on the store shelf product based only on the packaging design? This first impression and association with a specific brand is covered by visual analysis, i.e. properly matched consistent elements, such as the logo, colors, typeface.
It is widely known that the good presentation of a product is the key to its market success. This explains the importance of packaging that will make it possible to display the product prominently on the shop shelf among other, often similar, products. The attention of the customer may be caught by the unusual shape of the packaging, its material, colour, as well as the photo placed on it. It is not ordinary photography, but a packshot – product photography, which, apart from packaging design, is our passion in Tango.
In a world of growing digitisation and even greater communication noise, sellers have less and less time for a successful marketing message. Only a clear and attractive image will draw customers’ attention and remain in their memory.
You no longer need to hire a designer, auditor or trainer. You don’t need to seek SEO support. Forget about lengthy negotiations with content or PR specialists. Tango has a unique offer for you. He will take care of you comprehensively, from ideas to implementation, implementation and promotion. From now on, you’ll find everything you need in one place.
Tango Branding Agency, as a result of winning the competition, has designed a packaging line for Private Brand products and a visual identification system with a refreshing logo of the Euro Sklep network.
